Ashton Jeanty picked up another NIL opportunity ahead of No. 3 Boise State’s (12-1) College Football Playoff debut.
Jeanty, who was named a Heisman Trophy finalist on Monday, is the latest ambassador for men’s underwear brand SAXX. The record-breaking junior has been crowned the “Thighs-man” by SAXX as he aims to become the first running back to win the Heisman Trophy since Alabama’s Derrick Henry in 2015.
Jeanty’s partnership with SAXX will run through the 2025 NFL Draft. According to the press release, SAXX will “amplify the partnership via wild postings and mobile billboards in New York City leading up to the Heisman Trophy ceremony.”
The Heisman Trophy ceremony is scheduled for 6 p.m. Mountain time Saturday in New York City.
In September, Las Vegas Raiders defensive end Maxx Crosby signed a multi-year endorsement deal with SAXX. Crosby starred for Eastern Michigan before entering the NFL and is a big college football fan, according to a …