They’ve kept the PR team then! Slick Starmer promotes new Labour government with glossy video over pounding drum beat, not unlike’s predecessor Rishi Sunak’s social media offerings

Sir Keir Starmer has starred in a slick new video released by Labour to show him ‘getting to work’ leading his new government. 

The clip shows footage of the Prime Minister beginning his duties over a pounding drum beat, and appears similar to the social media offerings pumped out by his predecessor, Rishi Sunak. 

After seeing the date ticking from July 4 to July 5, we watch a man fastening the tie on his uniform before the footage switches to a group of police officers – a riff on Sir Keir’s declared emphasis on law and order. 

Larry the cat has a brief cameo, before Sir Keir is shown addressing crowds of flag waving supporters outside Number 10. 

‘I invite you all to join this government of service in the mission of national renewal,’ he says. ‘Our work is urgent and we begin it today.’