There’s a playlist for that: Spotify highlights user-generated content in TH [Video]

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SINGAPORE — Global leading audio platform Spotify has released its latest ATL campaign in Thailand with lead agencies Juice Network and TBWA Thailand, positioning the platform’s power in an unmatched music experience. Through its playlists feature and ecosystem, listeners can curate, discover, and share playlists as a way to connect with every emotion, mood, and occasion.

“In Thailand, Spotify has become more than just a music streaming platform but a reflection of Thai Gen Z’s vibrant and expressive culture. With Spotify’s community-driven approach combined with data-driven personalization, it allows users to create and share their own playlists, fostering a vibrant and engaged community where users can connect, discover, and share their unique musical tastes with others,” said Jan-Paul Jeffrey, Head of Marketing Asia at Spotify.

The two brand films showcase how Spotify is entwined in the daily lives of Thai youth, another reminder that Spotify is more than a music streaming platform. Whether it is …