There’s a bus for that adobo Magazine [Video]

LONDON, UK — Arriva Buses appointed creative agency SNAP LDN late last year to launch a new integrated brand campaign to drive behavior change. The campaign aims to both drive modal shift and improve perceptions of buses and the service the brand provides. 

Bus transport has long been underappreciated despite its crucial role in serving countless people. Rather than being valued for their essential service, buses are often seen merely as a commodity. However, buses are an intrinsic part of society at local, regional, and national levels.

The “There’s a Bus for That…” campaign aims to change this perception. It is a unifying initiative that addresses different audiences and their specific transportation needs. The campaign seeks to instill a sense of pride in buses by highlighting their emotional and practical benefits and acknowledging the various roles buses play in people’s lives.

The multi-channel campaign kicks off with a 60-second TV commercial titledMeeting a friend… There’s a bus …