In an age of distraction, many advertisers wish they could tap into a captive audience.
Well, there can be few more captive viewers than those on a jet plane.
That’s why United Airlines recently launched Kinective Media, billed as the world’s first traveler media network of scale.
With over 165 million passengers flown in 2023 and more than 100 million unique IDs, United Airlines aims to offer advertisers premium audiences across an omnichannel network.
Kinective Media spans United’s entire digital ecosystem, from its website and app to airport lounges and gate information displays.
“The big thing will be the IFE, the inflight entertainment screen, and that we think will become the world’s probably most addressable TV screen,” says Richard Nunn, CEO of United Airlines MileagePlus, in this video interview with Beet.TV.
“I think no one’s opened this whole sector up in terms of an airline at scale and the unique …