The Ultimate Guide to Instagram for Business [+ Data From 650+ Marketers] [Video]

More companies than ever are using Instagram for business — over 200 million businesses, to be exact.

Instagram has proven to be a worthwhile investment for marketing purposes. We surveyed 650+ global marketers in Jan. 2024, and they were more likely to rate Instagram as having high ROI than any other platform, and it’s the platform that will get the most investment from them in 2024.

If you’ve only ever used Instagram for personal use, it might seem daunting to start using it for business purposes. Here, we’re going to explore how you can be using Instagram for business to promote your business on Instagram.

Table of Contents