The Ultimate Guide to Event Marketing for Business in 2025 [Video]

At the start of the COVID-19 lockdown, my previous employer was just weeks away from its annual conference, and our event marketing efforts were in full swing.

After a year of promotion, we never expected our plans, let alone the entire world, to get shut down. But if I learned anything during that time, it’s just how valuable those events were.

While we can see people’s faces through video calls and hear their voices over the phone, there’s something about being in the same room IRL (or in real life, if you will) that just hits differently. And that’s why event marketing is so powerful.

Today, 80.4% of businesses hold in-person events as their most impactful marketing channel. In fact, Forrester found that 48% of teams say events are more important today than before the pandemic.

Conferences, galas, tradeshows, happy hours — they’re all different, but they all help businesses better understand and connect with their …