Do you want to understand account-based marketing (ABM)?
Did you know?
97% of marketers report that ABM delivers a higher return on investment than other marketing strategies
58% of B2B marketers experienced larger deal sizes with ABM, highlighting its effectiveness in securing high-value contracts.
Timestamps
00:00 Intro
01:16 What is Account-Based Marketing?
01:39 The Main Benefits of ABM
01:53 The Three Types of ABM Strategy
02:45 5 Steps to Implementing an ABM Strategy
07:09 Challenges and Best Practices for ABM
08:18 The Future of ABM
08:45 Outro