You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday.
After you‘ve answered those, you check your inbox and see you’ve been tagged in some slides for that same campaign.
Once you’re done responding, you hop on a Zoom call to chat with stakeholders about last-minute tasks that need to be completed for launch. A few of the stakeholders would like you to email a follow-up from the meeting, so you do.
But others would rather you tag them in the appropriate Google docs, so you do that, too.
Suddenly it‘s 1pm, and you’ve done nothing substantial on your to-do list to get this project launched. Your entire day has been hopping in and out of various messaging apps, slide decks, and Zoom calls, just trying to get everyone aligned.
Sound familiar?
I spoke with Jake Cerf, Head of Corporate Marketing at Asana, …