The Top 12 ABM Tools to Enhance Your ABM Strategy in 2025 [Video]

Every business is unique, and all marketers know this. How can marketers drive growth for a specific client profile? Account-based marketing (also called signal-based selling) targets a high-value audience, and marketers can use different tactics to meet their needs.

However, if you target accounts in your strategy, your marketing team can become disorganized without the right process. Fortunately, several ABM tools are available. These tools increase efficiency, enhance collaboration, and scale your campaigns.

This guide explores the essential tools for implementing a successful ABM strategy.

• When choosing account-based marketing tools, sales and marketing teams should look for those that enable personalization, increase engagement, and offer analytics.
• Some of the most common types of account-based marketing tools include account targeting, CRMs, engagement features, content tools, advertising, and analytics.
• To find the best account-based marketing tool, start by defining your goals and knowing the features you need. Then, check the integrations it supports and view pricing plans. …