The Surprising Strategy Behind Slutty Vegans Success [Video]

Slutty Vegan, one of the most successful vegan restaurant chains in the US, is known for its indulgent fast food and cheeky menu. Now, founder and CEO Pinky Cole has revealed the secret to building a $100 million vegan food empire.

Read more: ‘Slutty Vegan’ Named One Of The Best Burger Chains In America

During a panel discussion on sustainability in food businesses hosted by Fortune Magazine, Cole said that she has seen many vegan businesses close their doors recently. “The plant-based world is at a consistent decline,” she said. However, Slutty Vegan has expanded to more than 12 locations, most recently with a branch in Hartsfield-Jackson Atlanta International Airport. 

Cole explained that what has made her brand keep going is that it’s “not attracting the vegans.” A study of her company showed that 70 percent of Slutty Vegan customers are not vegans. “We want the person who is eating vegan for the first …