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The struggle for Senate control goes down to the wire as spending shatters records [Video]

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Global Marketing Strategies

HARRISBURG, Pa. (AP) — Billions of dollars in advertising are raining down on voters across the Rust Belt, Rocky Mountains and American southwest as the two major political parties portray their opponent’s candidates as extreme in a struggle for control of the U.S. Senate.

In three races alone — Ohio, Pennsylvania and Montana — more than $1 billion is projected to be spent by Nov. 5.

The race in Ohio could break the spending record for Senate races. The race in Montana will go down as the most expensive Senate race ever on a per-vote basis. And, late in the game, Democrats are sending millions more dollars to Texas, a GOP stronghold where the party has new hopes of knocking off two-term conservative stalwart Sen. Ted Cruz, an upset that could help them protect their majority.

Republicans need to pick up two seats to capture a surefire majority, and one of those — West …

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