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The Shipyard Introduces New Operating Model | PR Newswire [Video]

Matt Bruot Named President of The Shipyard Collective

, /PRNewswire/ — Following The Shipyard’s recent acquisition of Fahlgren Mortine, the reigning PRSA agency of the Year, and its subsidiary TURNER, one of the nation’s leaders in travel, tourism and lifestyle marketing, the firm introduces a new operating model, The Shipyard Collective.

“With the Shipyard Collective, we have built one seamless agency value proposition that leverages all our amazing craft and creative disciplines in paid, earned, and owned media,”  said Rick Milenthal, chairman and CEO of The Shipyard.

Traditional agency structures often rely on silos and specialties that create unnecessary friction. The Shipyard Collective breaks down these barriers bybringing together talent from diverse crafts and ensuring client success drives everything. It unites the right resources and professionals to meet clients’ exact needs. The Shipyard Collective’s unique approach reduces complexity and delivers improved results for clients.

All three agency brands – The Shipyard, Fahlgren Mortine, and TURNER – and their leadership will remain …

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