The Secret Sauce of Retail Social Media: Empowering Employee Voices [Video]

In today’s social media landscape, brands are spending millions on influencer partnerships and polished content. But what if the most authentic and engaging voices for your brand are already on your payroll? The challenge for many retail marketers is cutting through the noise on social media and establishing genuine connections with their audience. While mega-influencers and celebrity endorsements might generate buzz, they often lack the authenticity and local credibility that today’s consumers crave.

That’s why more and more retail brands are discovering that their own employees – the people who live and breathe their brand values every day – can be their most powerful asset on social media. But how do you successfully implement an employee advocacy program? How do you empower your team members to become authentic brand voices while maintaining consistency and quality?

Today’s guest knows exactly how to unlock this potential. Jamie Collins, a marketing leader at Dierbergs Markets, has successfully transformed their social media strategy by putting their employees at the center of their content. She’ll share how they’ve achieved higher engagement, stronger community connections, and more authentic brand storytelling by empowering their team members to share their stories.

Social Pulse Podcast host Mike Allton asked Jamie Collins about:

🛍️ The Authenticity Blueprint: Learn the specific framework Dierbergs Markets uses to identify, empower, and support employees in creating genuine social media content that resonates with their local community.

🛍️ Guidelines Without Handcuffs: Discover how to create social media guidelines that protect your brand while giving employees the creative freedom they need to share authentic stories and experiences.

🛍️ Measuring What Matters: Understand the metrics and benchmarks that truly indicate success in employee advocacy programs, beyond just likes and follows, and how to tie social engagement to business objectives.

Learn more about Jamie Collins

• Connect with Jamie Collins on LinkedIn (https://www.linkedin.com/in/jamiekcollins/)

Resources & Brands mentioned in this episode

• Learn more about Agorapulse with a free demo (https://www.agorapulse.com/contact/)

• Dierbergs Markets (http://dierbergs.com/)

• Dierbergs Markets On Linkedin (https://www.linkedin.com/company/dierbergs-markets/)

• Learn more about Agorapulse with a free demo (https://www.agorapulse.com/contact/)

• Greg Dierberg (https://www.bloomberg.com/profile/person/17591596)

• Love Pop (https://www.lovepop.com/?srsltid=AfmBOoprIYEO9EtV8YxQfFYQefrKEhjpFCTekh9ivF6MQwDv-XA_e3-t)

Show Notes & Transcript: https://www.agorapulse.com/blog/retail-industry/retail-social-media-empowering-employee-voices

Brought to you by Agorapulse (https://www.agorapulse.com) : the #1 rated social media management solution. Follow Agorapulse on LinkedIn (https://www.linkedin.com/company/agorapulse/) .

Produced and Hosted by Mike Allton (https://www.linkedin.com/in/mikeallton/) , Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.