The science of customer-centricity in Unilevers beautech thrust adobo Magazine [Video]

MANILA, PHILIPPINES — The “customer-first mindset” is a constant pledge marketers make ahead of any campaign, innovation, or endeavor, underlining their commitment to putting the customers’ needs at the core of all their efforts. This practice is no longer a mere trend or a revolutionizing advancement, but is now a requirement expected by customers in today’s incredibly competitive market. 

Hence, it is truly remarkable when brands are able to take it one step further, refusing to settle for general market understanding, but striving to speak to consumers on a personal level — connecting to their specific needs, wants, and individual stories. This is the mission behind Unilever’s “beautech” innovations that are specially designed to focus on personalization, accuracy, and business effectiveness. 

In this story, we deep dive into three specific initiatives of Unilever Philippines — highlighting how BeautyHub PRO, Pond’s Skin Advisor Live, and Cream Silk Hair Institute Profiler cement the company’s leadership in beauty technology and …