Late last year, a popular conservative YouTuber was about to earn a windfall, but something felt a bit off. A Brussels-born businessman named Eduard Grigoriann was offering him $100,000 per week to join a new network of ideologically aligned commentators, one meant to counterbalance Grigoriann’s frustrations with mainstream media bias. The deal was exceptional, paying more than any other network would consider offering, but Grigoriann was suspiciously impossible to find online.
Before moving forward, the YouTuber asked for press releases, interviews, a LinkedIn profile, or anything mentioning Grigoriann to review. He was persistent. Ultimately, Grigoriann’s team sent a one-pager, with a prominent photo a man sitting in private plane, along with some details about Grigoriann’s career and interests. Outside of that document, Grigoriann was a ghost, leaving no trace online. The YouTuber was apparently satisfied. He moved forward, joining a channel called Tenet Media, and netted a $100,000 signing bonus.
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