The role of humour in video advertising

Some topics just aren’t that funny.

Doomsday, discrimination, bad film directors… are these eternally depressing subjects?

Our examples this week didn’t think so. They all turn potentially sad topics into smart, funny video adverts.

So let’s jump in.

Keep scrolling for a dash of humour in this week’s Video Worth Sharing.

Jose Cuervo | Last Days

Ever thought about the end of the world? It might look something like this. This beautifully-shot ad from tequila brand Jose Cuervo is full of fun and laughter with a bittersweet edge. It’s a heartwarming message from a business that just wants you to enjoy your time on this earth.

Sydney Mardi Gras | The Big Deal

Turning discrimination into something funny might seem like an impossible task. Here it’s handled with skill and feeling through some excellent acting and a ridiculous metaphor. Keep watching for a funny aside at the end that’s the cherry on top.

Canal+ | The Bear

The concept for this advert is …