The Rise of Rewatch Podcasts & Nostalgia Bait [Video]

Ever feel like Hollywood is stuck on rewind? Sequels, reboots, remakes — it’s all a bit … well, repetitive.

And it’s not because Hollywood is unoriginal or out of ideas. It turns out that we, as the audience, crave the comfort of revisiting what we know and love.

Barbie and Top Gun? Enough said.

I also noticed that rewatch podcasts have been super popular lately and wanted to understand why. So, I dug into the whole “nostalgia bait” thing and talked to marketers to discover what makes this trend so hot.

What is a rewatch podcast?

The rewatch podcast is hosted by the cast members of a famous film, series, or TV show that is no longer running. Hosts watch episodes or scenes together and chat about them.

Sometimes, directors, writers, and other actors join in and make the episode even more exciting. The most interesting parts are behind-the-scenes stories that every fan enjoys.

For instance, do you remember Pam and Angela from The Office? Jenna Fischer and Angela …