The rise of Chinese cycling brands: a guide to the bike and component manufacturers challenging the big Western marques [Video]

We all know that Asian manufacturing rules the cycling world, but could 2025 be the year that Chinese brands come to the fore in Western markets? We think it could be, and here’s why…

Okay, let’s explain a few things before we get going. Chinese manufacturing within the bike industry is massive. China produced nearly 49 million bikes in 2023, and even more e-bikes. That’s before you factor in components and accessories. Colossal!

Many, many Western brands use Chinese manufacturing – that’s no secret. They have products made in Chinese factories, but that’s not what we’re talking about here. No, we’re focusing on Chinese brands, some of which started out making products for other brands before deciding to go it alone.

Some of these brands sell directly to the consumer, some have UK/European warehouses to make shipping and tax easier, others go through dealers, and we’re looking at all those …