The Right Way to Re-Engage Unengaged Contacts in HubSpot [Video]

If you’re noticing more unengaged contacts in your HubSpot lists, it’s time to take action. These inactive subscribers aren’t just sitting idle—they’re actually hurting your email campaigns and could even ruin your domain’s reputation. You might soon be dealing with increased spam reports and a damaging drop in your email deliverability. 

Today we’re guiding you through some effective strategies to wake these contacts and get them interested again. We’ll cover why they might have checked out in the first place, and show you practical steps to re-engage them. Ready to boost your email engagement? Let’s dive in.

Why engagement matters so much in email marketing

Engagement is the heartbeat of email marketing. When subscribers regularly open, read, and interact with your emails, it tells email providers that your content is valuable and worth seeing. This positive engagement boosts your sender reputation, increases the chances of your emails landing in the inbox rather than the spam folder, and ultimately …