The reasons why half of Irish adults want to work as influencers [Video]

Nearly half of the Irish adults population and six in 10 people aged under 35 would like to work as social media influencers, a study has found.

Research for Pure Telecom, conducted by Censuswide, examined Irish attitudes towards influencers and found that a significant majority of people (56%), and 27% of people in full-time work, believe they would earn more money as an influencer.

Beyond having an interest in the profession (49%), the other most cited reason for wanting to be an influencer was the free products and services (32%).

The top reasons for avoiding influencing were lack of interest (38%), belief among respondents that they would not be good at it (37%), and privacy concerns (30%).

In total, 48% of the adult population would consider a job as a social media influencer, rising to 60% of adults under-35.

Over two in five (44%) of the 1,006 consumers questioned for the survey said …