The Public House has created a new campaign for the humanitarian response agency GOAL to highlight the crisis in Gaza and raise much needed funds for the communities that are facing famine, widespread disease, dehydration and escalating violence.
The agency worked with GOAL on a pro bono basis together with Will Farrell at Blast Audio, and actress, Ali White.
According to the agency, the campaign needed to really emotionally resonate with the Irish public, and radio was chosen as the ideal format for this message. The emotive radio ad is predicated on the knowledge that unborn babies can begin to hear sounds outside the womb at 18 weeks. With 180 children being born in Gaza every day, the spot takes listeners inside of an expecting mother’s womb hearing a terrifying preview of the situation they will be born into.
According to Paddy O’Mahoney, associate creative director, The Public House, “It’s …