The Power of PR in the Digital Age | Feat. Porsha Parsons | We Are The Ones Podcast [Video]

Join Porsha Parsons on “We Are The Ones” as she shares her inspiring journey from overcoming personal challenges to becoming a publicist during unprecedented times. Gain insights into the real-world shifts in public relations and the impact of digital media on storytelling.
– Discover how Porsha Parsons dealt with unforgiveness and started her own PR agency after her academic journey and experiences in media.
– Understand the differences between marketing and public relations and the crucial role of storytelling in shaping public perception.
– Learn the significance of personal branding and the necessity of a robust online presence in the current digital landscape.
– Explore strategies for entrepreneurs on leveraging free media exposure and the importance of genuine social media engagement.
– Gain insights into the complexities of being a publicist, including managing client expectations and the essential assets needed before seeking representation.

00:00 Juggling work, family, and events is challenging.
10:38 Struggle with self-doubt, but embraced growth.
14:39 Makeup moment led to unexpected career shift.
17:58 God spoke to me about forgiveness.
20:04 Took action despite uncertainty, sought guidance from family.
25:36 Realizing the need for personal legacy, resigned.
26:46 The landscape of public relations in digital media.
29:53 Difference between publicist and public relations professional.
35:51 Tailor content to captivate and engage audiences.
39:14 Social media overstimulation leads to desire for disconnection.
41:52 Tips for pandemic entrepreneurs until they can afford PR.
44:51 Inform, don’t sell, for media attention.
49:36 Influencer marketing vs. publicity, PR takes time.
50:57 Clients can be overly confident and delusional.
54:12 Respectfully declining, honesty is important in business.
56:55 Follow Ari on her two Instagram pages.