The Pitch: Advertising and marketing news for 9.10.24 [Video]

Fable Advertising completed a new campaign for Virginia Lottery. Focusing on the lottery’s app, the campaign includes television, radio, outdoor, point-of-sale, digital and social media. The 30- and 60-second ads for TV and social were directed by former MTV creative director Ali Roberto and shot in Hopewell last month. Spang was the production company.

Fable was hired by Venture Richmond for a multi-year contract to promote the Manchester neighborhood. The agency hired Kelley Deegan as an account supervisor, Maggie Wilhelm as creative director and Natalia Hailes as office manager. Brett Shiflett was promoted from account director to account service director.

The Martin Agency released a Beetlejuice-themed spot for CarMax. The 90-second spot features a nightmarish used car dealership and is timed with the release of the film “Beetlejuice Beetlejuice.” More at The Drum.