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Global Marketing Strategies

The Pitch: Advertising and marketing news for 1.14.25 [Video]

Tilt Creative + Production launched a campaign for Nivis, a Richmond-based skiwear company. Called “The Mountain Doesn’t Care,” the campaign includes a 90-second spot led by local director Geoff Castillo and copywriter Conor McFarland, with production from Overcoast, New York-based Preymaker and California-based Cabin Editing.

BES Studios worked with local augmented reality company ArtGlass Group to create a 45-minute AR tour of Hegra, an ancient Nabataean city in Saudi Arabia. BES provided creative direction, production and post-production and filmed both locally and at the UNESCO World Heritage Site, which is managed by the Royal Commission for AlUla. A behind-the-scenes film gives a glimpse of the tour, which is available only on AR glasses provided at the site.

Familiar Creatures helped promote this year’s Duke’s Mayo Bowl, enlisting hip-hop artist Flavor Flav as the secret celebrity who was revealed to be in client Duke’s …

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