The Out-of-Touch Adults’ Guide to Kid Culture: Generation Z Gets Into Marketing [Video]

Our sister site Mashable identified an interesting trend that’s been ongoing for the past few years: companies “letting” members of Generation Z do their marketing. While the trend can result in self-aware exercises in misused slang like the Northumberland Zoo Hits Different TikTok that’s currently blowing up, it isn’t always a cheap joke. Gen Z’s marketing savvy can be impressive, or at least result in something unique.

Generation Z marketing

Take, for example, Nutter Butter’s Instagram page and TikTok. For the last year or so, Nutter Butter’s social media streams have been embracing an “analog horror” style that’s all Gen Z and Gen A. The snack food brand has been building its following by posting increasingly bizarre and disturbing content that seems at odds with selling junk food. The posts suggest an ominous entity has wrested control of the accounts from Nabisco Inc. for some diabolical purpose. Videos like this one of a Nutter Butter murder househave earned millions of …