Categories
Integrated Marketing

The Operationalisation of GenAI [Video]

The operationalisation of GenAI is becoming significant across various industries. Vinoj Radhakrishnan and Smriti Sharma, Principal Consultants, Financial Services at Fractal, shared insights into this transformative journey, shedding light on how GenAI is being integrated into organisational frameworks, particularly in the banking sector, addressing scepticism and challenges along the way.

“GenAI has undergone an expedited evolution in the last 2 years. Organisations are moving towards reaping the benefits that GenAI can bring to their eco system, including in the banking sector. Initial scepticism surrounding confidentiality and privacy has diminished with more available information on these aspects,” said Sharma. 

She noted that many organisations are now pledging substantial investments toward GenAI, indicating a shift from conservative avoidance to careful consideration.

Radhakrishnan added, “Organisations are now more open to exploring various use cases within their internal structures, especially those in the internal operations space that are not customer facing. 

“This internal focus allows for exploring GenAI’s …

Watch/Read More