The Novelry invites budding authors to plot an elaborate murder in Youre a writer. Make it Official campaign, created by St Lukes [Video]

The Novelry, the world’s top-rated online writing school, is inviting should-be authors to plot murders and start covens in its first major advertising campaign, by St Luke’s, the London-based, independent creative agency.

“You’re a writer. Make it official” showcases how The Novelry’s courses enable students to make significant progress on their novels in just an hour a day simply by transforming everyday moments during daily tasks or downtime – into thrilling creative adventures.

St Luke’s does this with a series of animations that begin with intriguing propositions. In one, the line “Plot an elaborate murder…” appears alongside a bottle of poison and skull. Another reads “Start a witch coven…” paired with a pointy hat silhouetted against the moonlight.

As the animations unfold, these scenarios reveal surprising twists. The pointy hat turns out to be a traffic cone on a busy road, accompanied by the line, “…while stuck on the interstate.” Meanwhile, the …