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Mobile Marketing

The New MONOPOLY GO! Campaign Features These 4 Stars [Video]

It’s a big day for Scopely, the #1 mobile game maker in the U.S. because the brand just debuted MONOPOLY GO!’s first ever global grand campaign “Friendship Pays!”

The campaign celebrates four celebrity friends as they showcase the exhilarating experience of playing MONOPOLY GO! with friends. The playful clip features the iconic Mr. Monopoly voiced by none other than comedy legend Will Ferrell, alongside Jason Momoa, Keke Palmer and Chris Pratt!

“I love playing games with my siblings and friends, and let me tell you honey, when I play games, I play to win,” said Keke Palmer. “I’m so happy to team up with MONOPOLY GO!, a game that is all about camaraderie and excitement and, of course, your daily dose of friendly competition.”

The best part is Scopely is just getting started! “Friendship Pays” will be a long-term creative concept for Scopely’s MONOPOLY GO!, which will span multiple campaigns. …

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