The Month That Was August 2023 [Video]

Does that mean that summer is…over?

It’s September – time for back to school and back to routine. But before we bid a complete farewell to the disappointing British summer, let’s recap on the month that was August 2023.

A month of transitions and transformations, here’s what went down in the ever-changing landscape of design and digital marketing.

A look at paid media in August

One key update in paid media this month – Google is phasing out Smart Shopping for Performance Max! Let’s see what this means, what Performance Max actually is and whether you should make the switch over early doors.

Google making the smart move to Performance Max

Google’s plan to sunset Smart Shopping is no secret. But in case you’re late to the party, here’s the lowdown: any existing Smart Shopping and Local campaigns will automatically morph into Performance Max campaigns by the end of September. But did you know you …