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The Keys to the Harris Campaigns Viral Success [Video]

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Event Marketing and Sponsorships

“We’ve restructured pretty much everything,” says Flaherty. “The idea that you have a department that thinks about the internet and then a bunch of departments who think about everything else—that’s kind of old, you know? I mean, most of this election is being filtered through the prism of the internet in one way or another.”

​“The vice president has a lot of trust in young people, specifically Gen Z.” —Lauren Kapp

Experience in political communications used to matter a lot, but the key words in that sentence are used to. “Usually, you work for years and years and years, and then people learn to trust your political intellect,” Flaherty says. “Now you don’t have to wait to become a gray-haired political consultant to be able to have good judgment, have good ideas, and be heard.”

If you look around Harris HQ, you’ll see what he means. Nearly the entire digital team …

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