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The Keys to Building a Successful API Product [Video]

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Global Marketing Strategies

In recent years, there’s been a shift to discussing APIs as products. This fundamentally changes everything from how an API is marketed to the documentation and even the architecture itself. One of the most fundamental shifts is the transition from focusing solely on developers to convincing people from a business background to adopt your API.

“Over a four-year period, firms using APIs saw 12.7% more growth in market capitalization compared to those that did not adopt APIs,” says Jason Harmon, the CTO of Stoplight and host of the API Intersection podcast, citing research from MIT researcher Marshall Van Alstyne. That number grows to 38% when extended over 16 years.

For a little over half an hour, Harmon gave a talk on how to build and grow your API like a product manager at the 2023 Platform Summithosted by Nordic APIs in Stockholm. Below, we compile numerous tips and words of advice from Harmon’s talk and share some …

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