Business goals 🤝 Social media metrics
How are you going to determine whether or not your social media plan is working? You need to measure success in someway.
You’re going to do this by connecting a business goal with a *measurable* social media metric.
For example ↓
Let’s say you work for a busy hair salon and ultimately want to increase bookings through Instagram. First, I want you to add a link to your booking software in your bio. Next, review your analytics twice a month and record “external link taps.” This is the number of people clicking on a link to your booking software.
If this number goes up, your plan is working. If not, then you need to make adjustments.
See? Because you attached a metric to your business goal, you now have an ~easy~ way to tell if your plan is working or not.
If you’re looking for step-by-step guidance on going from the “I don’t know how I got here” social media manager to an expert, you may be interested in my 1:1 consulting program. More on this soon. 👀