AI and automation are rapidly shifting our expectations for digital experiences, but the path for businesses to get there isn’t all that clear.
When done right, AI and automation can be applied across the entire customer journey so that businesses can quickly and continuously adapt to new demands, both from customers and from the broader market. And with the right architecture, AI and automation can help drive entire operations—creating a self-optimizing organization.
Self-optimization means businesses will be able to identify new requirements and adjust their strategies in real time, so they become more resilient against unforeseen challenges, no matter how big or small. By applying intelligence across every process and action within their organization, employees will be able to focus their time and expertise on solving customer challenges and driving innovation.
But many companies still struggle with the next phase of digital transformation. While businesses use many different forms of AI and automation …