The Importance of Aftersales Customer Experiences that are [Video]

1. Precision in Parts and Service Recommendations

 The core of any aftersales service revolves around getting the right parts and accurate labour costs for repairs and maintenance. By using genuine OEM parts and labour data, aftersales teams can provide VIN-precise recommendations tailored to each vehicle. This ensures that customers receive high-quality, manufacturer-approved parts that match their vehicle’s specifications, leading to:

• Better Vehicle Performance: OEM parts are made to fit a car’s exact (VIN-specific) make and model, helping it to run at its best.
• Increased Customer Trust: Customers are more likely to trust and return to dealerships that offer genuine OEM parts instead of aftermarket alternatives, if the genuine parts are still affordable.

By providing these data-driven recommendations, dealerships can prevent costly mistakes or delays caused by incorrect parts orders, which in turn contributes to enhanced customer satisfaction.

2. Predictive Maintenance and Proactive Service

Data enables dealerships and automakers to go beyond reactive service. By analysing vehicle usage patterns and historical service data, they …