The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
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The Impact of AI on the Digital Industry [Video]

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Global Marketing Strategies

It feels like we’ve been discussing the rise of Artificial Intelligence (AI) for an eternity now, but for most people, it has had limited impact on their day-to-day lives.

The most ubiquitous impact on the web has definitely been in online chatbots. There’s no doubt you’ll have seen them, just think about when you’re busy going about your daily life reading through a website and Jeremy the ‘friendly chatbot’ pops up to ask you how you’re doing. Not now Jeremy, not now.

I’m very much on the fence around AI chatbots. Whilst they do have their place, more often than not I do find myself typing ‘Speak to agent’ over, and over, and over again, waiting for Jeremy to accept his fate and hand me over to his human colleague. It seems I am in a minority here, as statistically around 62% of peopleare happy to deal with their problems through an …

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