SEO analytics involves digging into your site’s data to see how it’s doing.
You track metrics like traffic, rankings, and user behavior to figure out what’s working. And what’s not.
Why do it?
It helps you stop wasting time on activities that don’t work. And double down on what does.
At Backlinko, SEO analytics is central to what we do.
It’s a major reason we were able to grow the site to 645K organic sessions per month.
This guide will show you how to use SEO analytics to make data-driven decisions. Just like we do at Backlinko.
I’ll cover key metrics and the tools the pros use. Plus, I’ll show you how to create reports that prove the value of your SEO efforts to clients and stakeholders.
Step 1: Match Your Metrics to Your Goals
Every successful SEO analytics strategy connects two pieces:
- Clear business goals that define what success looks like
- The right metrics that show you’re crushing those goals
The key? Set SMART goals from day one.
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