When Ottobock first approached We Make Them Wonder with a vision to tell real, impactful stories, it was clear that this collaboration would be more than a marketing campaign.
Ottobock’s chief experience officer, Martin Böhm, famously said, “We don’t invent stories, we find them,” and this philosophy became the foundation for a unique, deeply personal documentary series. Spanning nearly two years, the series follows Marian’s recovery after a life-changing accident, capturing not only his resilience but the challenges faced by his family and community.
With a commitment to authentic storytelling, free from voice overs or brand ambassadors, We Make Them Wonder crafted a documentary that is both intimate and universally inspiring.
LBB’s Olivia Atkins sat down with Maximilian Valentin, head of creative department We Make Them Wonder, to discuss how storytelling can elevate human experiences in a brand’s universe, driving both emotional and narrative impact.