The Hallway tells Aussies to get ‘A better back up’ for BCU Bank [Video]

Sydney-based independent agency, The Hallway, has unveiled a new brand campaign for BCU Bank, with a playful nod to some of the more unorthodox financial backup plans of Australians.

From “asking daddy” to selling feet pictures and waiting for inheritances, A Better Back-Up is rooted in genuine consumer behaviours, as revealed by research conducted by BCU Bank in partnership with market research and data analytics firm, YouGov.

The research sheds light on the unconventional “Plan B” tactics that have been employed by many Australians in response to the escalating cost of living. A Better Back-Up positions BCU Bank as an alternative to traditional banking options, with a specific emphasis on its role as an option during such times of financial hardship.

Michelle Hemingway, head of marketing at BCU Bank, said the findings of the study spoke to the financial challenges faced by many young Australians today.

“…