7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
12 Steps to Create Videos

The Great IT Rebrand: Restructuring IT for business success [Video]

Categories
Integrated Solutions Offering

IT organizations are reimagining traditional structures to drive agility and create tighter alignment with the business — all while opening new career pathways.

Credit: Jacob Lund / Shutterstock

Traditionally viewed as rock-solid and steady, the insurance industry is not exactly associated with taking big risks.

But Florida-based Brown & Brown Insurance put old-school conventions to the test when it joined a growing cadre of leading organizations remodeling IT to reflect the pervasive role of technology in business transformation.

Under Executive Vice President and CIO Gray Nester, BBIN traded up the legacy IT moniker for the modern-day Technology Solutions Group brand. Simultaneously, the monolithic IT organization was deconstructed into subgroups providing PC, cloud, infrastructure, security, and data services to the larger enterprise with associated solution leaders closely aligned to core business functions.

Nester and BBNI’s communications team partnered on a multilevel campaign to officially roll out the Technology Solutions entity and promote its newly-coined “techniculture” mission …

How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
5 Steps to Creating Successful Ads