The good, the bad and the ugly of AI advertising [Video]

AI image generation is clearly here to stay, but that doesn’t mean it’s always a great idea to use it for finished assets in a commercial campaign. Some brands have made interesting use of the rapidly evolving tech, while some have failed spectacularly and others produced ads that were just plain ugly.

While some brands are banning AI in advertising, others are using it for a range of uses. The biggest potential is probably for strategy rather than for producing finished assets, but here we’ll look at the best and worst forays into the latter, exploring what has worked well, what got panned, and what we never want to have to look at again.

AI advertising: the good

01. KitKat takes a break

Some of the best uses of AI image generation for advertising has poked fun at the tech, recognising its controversy and its weaknesses. For …