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The Gen Z slang guide to the 2024 presidential election [Video]

Vice President Kamala Harris’s presidential campaign has wasted no time embracing the flood of Gen Z voters who have taken to social media to proclaim her the “brat” of this election cycle.

The brat concept first became tied to Harris after Charli XCX, the English pop singer, declared “Kamala IS Brat,” in an X post on Sunday shortly after President Joe Biden announced he’d be stepping down from the race. In return, Harris’s campaign has fully seized on the Gen Z attention, peppering her X account with references to Charli XCX’s “Brat” album.

As the singer’s post went viral, it left many wondering: What does brat even mean? The declaration appeared to add confusion to an already hard to keep up with Gen Z dictionary.

Vice president Kamala Harris speaks during an NCAA championship teams celebration on the South Lawn of the White House on 22 July 2024 in Washington, DC. Gen Z has …
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