This episode of the Search Laboratory podcast features excerpts from the Q&A panel that took place at our event, the Future Trends of Organic Search.
David Slater, Group Head of Growth and Marketing at Havas Media Network, was joined by Alex Wall, Digital Performance Manager at Haier Europe, Jason Paget, Director of Marketing at Booking.com, and Adam Rowley, Head of SEO at TrustedHousesitters, to discuss what the evolving SEO landscape means for their respective industries.
Alex, Jason, and Adam highlight how changes to search algorithms and the implementation of generative AI are creating both excitement and concern among SEO professionals. The panel also discuss how brands can future-proof their primary business goals through effective optimisation and experimentation, helping marketers better understand how users are consuming content in this new age of Search.
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