The future starts today: Emerging consumer trends for 2025 [Video]

December 02, 2024

It’s that time again. We’re looking back at emerging trends in 2024 to shape future campaign ideas and marketing strategies, and to potentially uncover the next household name in popular culture. 

Our focus is on highlighting consumer interests that we saw on a growth trajectory this past year, especially across more than one social platform. There is always value in looking back in order to look ahead. In fact, this time last year we reported on the ‘Fight or flight’ trend – only to fast forward to a few weeks ago when the Jake Paul and Mike Tyson big event was a top culture moment of the year. 

It seems that many of this year’s trends fit nicely into common “adage” themes, so here are our picks for helping you improve your “ad age” game.

🤣 Having the last laugh

YouTube is getting the last laugh as a comedy destination with many of the channel’s rising …