The Future of Social Media Marketing (+Expert Predictions) [Video]

Social media has gone through some interesting changes in recent years. We all saw Twitter’s takeover by Elon Musk, changing the platform’s name to X and introducing new features.

Some new platforms also emerged, with Threads, Mastodon, and BlueSky being quite prominent. Reddit has become an important source of information owing to the declining quality and relevance of Google search results.

Generative AI also got better, and AI-generated content started to become more popular.

Speaking of popularity, influencers have become the new celebrities in the digital space, many of them earning in millions for their sponsored content.

But what does the future hold for social media marketing? How will these developments advance in the coming years?

Let’s discuss the future of social media marketing in the light of expert predictions and insights.