The Future of Data Led Experiences | Fast Currents [Video]

Welcome to another exciting episode of Fast Currents! Join Barry Fiske, Chief Experience Officer for Merkle Americas, as he dives into the future of data-led experiences. In this episode, Barry is joined by experts Carly French, Pete Rogers, and Markus Sheldon to discuss the evolution of data-led design, the impact of AI, and how brands can leverage these technologies to create truly personalized customer experiences. Don’t miss out on their insights and practical advice for navigating this rapidly changing landscape.

Chapters:
00:00:16 – Topic Overview: The Future of Data-Led Experiences
00:00:50 – The Promise vs. Reality of Data-Led Design
00:01:29 – The Golden Age of AI and Virtual Agents
00:02:00 – Introduction of Panelists
00:02:29 – Audience Interaction and Speed Round
00:02:59 – Is the Era of Data-Led Design Here?
00:04:08 – Exciting Industry Trends and Innovations
00:06:04 – Fundamental Steps for Futuristic Companies
00:08:38 – Enterprise Technology Platforms and Personalization
00:09:51 – Examples of Successful Data-Led Experiences
00:14:16 – Pitfalls and Poorly Thought-Out Experiences
00:16:52 – The Danger of Bad AI Bots
00:19:54 – The Importance of Experimentation
00:21:00 – Final Thoughts on AI and Data-Led Experiences
00:26:05 – Should Every Client Be Experimenting with AI?
00:30:11 – Closing Remarks and Thank You

Panelists:

Barry Fiske, Chief Experience Officer, Merkle Americas
Carly French, VP of Technology Strategy
Pete Rogers, Head of Data and Technologies
Markus Sheldon, Head of Innovation and Emerging Experiences

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