The FTC goes hunting for misleading ‘AI’ product claims and scams [Video]

The term “AI” is inescapable right now, spreading its way across every facet of every market, whether it actually makes sense or not. And as it turns out, the US Federal Trade Commission (FTC) is as sick of all this AI-related branding as everyone else.

A recent regulatory push dubbed “Operation AI Comply” now has the FTC cracking down on some of the more notable AI implementations, including at least three alleged scams.

A press release from last week detailed five new cases that the FTC is taking on, specifically targeting firms that sprinkle AI-related claims into their businesses. It quotes chairperson Lina M. Khan, who’s been particularly proactive since her appointment in 2021:

“Using AI tools to trick, mislead, or defraud people is illegal. The FTC’s enforcement actions make clear that there is no AI exemption from the laws on the books. By cracking down on unfair or deceptive practices in these markets, FTC is …