‘The EV trend is irreversible now’ [Video]

The Indian electric two-wheeler segment crosses the one million mark for the first time in 2024. It’s also the first time that Bajaj Auto’s EV business enters the profit lane, and also emerges as the leader of the electric 2W pack, in December, since the start of its EV journey five years ago. In this interview, Rakesh Sharma, ED, Bajaj Auto, talks to ETAuto’s Sumantra Bibhuti Barooah about strategies aimed at leading the EV industry game, branding approach for electric scooters and motorcycles, how fuel price rise helped EVs, and what the EV industry can meet in the journey ahead.