INDIANAPOLIS — Night One of The Eras Tour brought thousands of Swifties to Indy on Friday, and local businesses were just excited as fans to welcome all the hype to the Circle City.
“I’m a huge fan of all the greatness she’s brought to all of the communities,” said Cheryl Shifflett, a Swifite from Ohio.
She is among 200,000 fans expected to visit the city for the weekend.
“You have the influx of new eyes and new opportunities to put your brand in front people from all over the world,” said Catherine Esselman, who owns Cat Consulting and works at the Index.
It’s the city’s new official visitors center located right across from the convention center that brings together collections from major museum gift shops under one roof, along with locally produced and modern handmade items from Indiana artists.
The shop is one of many local businesses taking advantage of The …