Categories
Global Marketing Strategies

The end of an era: How Taylor Swift boosted the US economy [Video]

The concert tour that made Taylor Swift a billionaire wraps up this weekend, but it has already left a lasting impact on the global economy.Related video above: Louisiana boy with autism lives his dream at Taylor Swift’s final New Orleans concertThe pop superstar, whose final performance of “The Eras Tour” takes place Sunday night at BC Place Stadium in Vancouver, British Columbia, emerged as a business titan after 152 concerts in 52 countries. Eras became the highest-grossing tour of all time with an estimated windfall of $2.2 billion.In the United States, concertgoers spent about as much as football fans spend for the Super Bowl — an average $1,300 on travel, hotels, food and merchandise, according to the US Travel Association. But the Super Bowl is just one game and has two weeks of marketing and promotion, while Swift’s tour hit 23 cities on 62 nights over the course of about …

Watch/Read More